Jewelry industry retailers, designers and manufacturers are having a difficult time creating websites that encourage consumers to love and subsequently buy jewelry. Innovation in this area has largely come from outside the industry, led by website Blue Nile. However, the Blue Nile model with its focus on jewelry and diamonds as a commodity seems to be losing ground as the digital landscape has again dramatically changed with the wide acceptance of social and mobile media.
Jewelry industry retailers, designers and manufacturers are having a difficult time creating websites that encourage consumers to love and subsequently buy jewelry. Innovation in this area has largely come from outside the industry, led by website Blue Nile. However, the Blue Nile model with its focus on jewelry and diamonds as a commodity seems to be losing ground as the digital landscape has again dramatically changed with the wide acceptance of social and mobile media.
Share this Article
Recommended